电子商务专业人才培养目标模糊,已成为制约职校电子商务专业发展和毕业生就业的根本问题。本文在分析职校电子商务专业背景及培养意义和人才培养开发思路及培养方案开发步骤方法的基础上,提出了与行业相结合、突出地区特色、动态性与前瞻性相结合的职校电子商务专业人才培养目标设想。 The e-commerce professionals have ambiguous training objectives and have become the fundamental issue that restricts the development of professional e-commerce and the employment of graduates. This paper analyzes the professional background of e-commerce and the significance of training, the development of talents and the development of training methods and methods, and puts forward the combination of industry, prominent regional characteristics, dynamic and forward-looking combination of vocational school e-commerce. The idea of ​​training professionals.