在包装设计乃至其他艺术设计学科中,对于艺术与设计,在功能与侧重点上存在相异看法,毋需置疑,艺术是个性化、自我的;而设计是大众的、为他人的。但是,它们在社会发展的历史磨合中,却显示出共同的社会文化特征与美的视觉特征。二者都用不同的方式,感受与记录社会文明发展的轨迹。它们是社会文化的表征。 There is a disagreement between function and emphasis on art and design in packaging design and in other disciplines of art design. There is no doubt that art is personal and self; design is mass and for others. However, in the historical run-up of social development, they show the common social and cultural features and the visual features of the United States. Both use different ways to feel and record the trajectory of the development of social civilization. They are a symbol of social culture.