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市场营销战略创新在企业的发展过程中有着十分重要的意义,一个良好的创新性的战略营销可以让企业更好的应对市场竞争,不断的拓展自身的销售渠道,提高企业自身的影响力与核心的竞争能力。但是在现阶段的企业的发展过程中存在着一定的市场营销战略不足的问题,对企业长期发展存在着一定的制约,本文主要讲述了企业的市场营销的战略性的重要性,分析了些现阶段企业开拓新的市场营销战略中存在的主要问题,并提出了一些可行性的措施。
Marketing strategy innovation in the process of enterprise development has a very important significance, a good innovative strategic marketing allows enterprises to better respond to market competition, and constantly expand their sales channels and improve their own influence and core Competitiveness. However, there is a certain shortage of marketing strategy in the process of enterprise development at this stage, and there are some restrictions on the long-term development of the enterprise. This article mainly discusses the strategic importance of the marketing of the enterprise, Stage enterprises to develop new marketing strategies in the main problems, and put forward some feasible measures.