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审美情趣日趋多元化,影视视觉文化日益成为审美文化主流;审美文化的市场化、商业化,使受制于收视率、票房率的影视文化出现类型化、单一化等倾向,抑制着影视文化的质量提升和多样化繁荣。影视业必须重新审视自己的审美价值体系、公众接受心理和日益分化的审美文化需求,创造丰富多彩的影视产品,满足不断增长的大众审美文化需求,培养观众审美素质,提高社会审美水平。
As the aesthetic taste becomes more and more diversified, the visual culture of film and television is becoming the mainstream of aesthetic culture day by day. The market-oriented and commercialization of aesthetic culture tends to make film and television culture subject to ratings and box-office rates tend to be typed and unitized, thus restraining the quality of film culture Enhance and diversify and prosper. Film and television industry must re-examine its own aesthetic value system, the public to accept psychological and increasingly divided aesthetic cultural needs, create colorful video products to meet the growing aesthetic needs of the public culture, cultivate the audience aesthetic qualities and improve the social aesthetic level.