煤炭营销属于工业品营销的组成部分,煤炭营销又具有其特殊性。当前煤炭市场价格也是来回拉锯。文章探讨了国内外分销模式理论,分析了当前大型煤炭集团分销存在的问题,建立了大型煤炭集团分销模式机制:提高经营管控能力、提高市场营销能力、调整产品结构和积极转变煤炭产业发展方式,针对不同客户提出了相关配套措施。 Coal marketing is an integral part of industrial marketing, coal marketing has its own particularity. The current coal market prices are back and forth see-saw. This paper discusses the domestic and international distribution model theory, analyzes the existing problems in the distribution of large coal groups, establishes the distribution model mechanism for large coal groups: improving management and control ability, improving marketing ability, adjusting product structure and actively changing coal industry development mode, For different customers made the relevant supporting measures.