随着市场改革程度进一步加深,风险管理已成为现今管理企业的重要环节之一。与此同时,在“双创”浪潮下,涌现出越来越多的创业项目,学生成为了创业队伍中不可忽视的力量。基于上述背景,本文从风险管理出发,结合神奇百货及其创始人王凯歆的案例,对学生创业过程中的流程进行分析,确定流程目标、识别和评估风险以及提供应对措施。 With the further deepening of market reforms, risk management has become an important part of the management of enterprises today. At the same time, more and more entrepreneurship projects have emerged under the wave of “double hit ”, and students have become the indispensable force in the pioneering team. Based on the above background, this article from the risk management, combined with the magical department store and its founder Wang Kai Xin case, the process of student entrepreneurship process analysis, determine the process goals, identify and assess the risks and provide countermeasures.