以《中国人口·资源与环境》期刊为案例,分析和总结综合性学术期刊的品牌树立和影响力提升的策略,主要包括六个方面:通过差异化定位,确立生存空间;根据期刊定位,找到适宜的栏目设计思路;挖掘期刊历史,面向现实,凝聚和提炼自己的品牌标志;从稿源控制、匿名外审制度、编辑能力建设等环节入手,提升期刊质量;引入外部权威,提升期刊品牌影响;积极与学术评价机构互动,争取公正评价,维护品牌形象。 Based on the case of “China Population, Resources and Environment”, this article analyzes and summarizes the strategy of brand establishment and influence promotion of comprehensive academic journals, including six aspects: establishing the living space through differentiated positioning; Appropriate part of the column design ideas; mining journals history, facing the reality, gather and refine their own brand logo; from the source control, anonymous external audit system, editorial capacity building and other links to improve the quality of the journal; the introduction of external authority to enhance the journal brand influence ; Actively interact with academic evaluation agencies, strive for fair evaluation, and maintain brand image.