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当前很多广播媒体已经认识到移动互联网终端的良好前景和潜在的市场规模,美国国家公共电台(以下简称“NPR”)是美国广播业的领航者,其移动终端应用发布至今,已获得多项设计大奖与良好的用户口碑。其发展策略对我国的广播移动互联网终端应用具有较强的参考意义。下面从NPR移动终端的内容、理念、技术三个维度解读其移动终端发展策略。
Currently, many broadcast media have realized the good prospect of mobile Internet terminals and the potential market size. The National Public Radio (“NPR”) is the leader of the U.S. broadcasting industry. The mobile terminal application has been released so far Design Award and a good user reputation. Its development strategy has a strong reference value for the application of broadcast mobile Internet terminals in our country. The following from the NPR mobile terminal content, ideas, technical three dimensions of its mobile terminal development strategy.