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航空运输作为全球综合运输的重要方式和国际物流链上的重要一环,在国际贸易中起着重要的作用。中外运空运发展股份有限公司作为国字号企业在我国航空货运市场的地位举足轻重。随着政策开放,国际航空货运代理行业对外全面放开,市场竞争加剧,外运发展应提高营销系统的管理水平,修正原有的销售模式,确保公司整体战略的实现。
As an important way of global integrated transport and an important part of the international logistics chain, air transport plays an important role in international trade. Sinotrans Air Transport Development Co., Ltd. as a country-sized enterprises in China’s air cargo market, the status of pivotal. With the opening up of the policy, the international air cargo agency industry has been fully liberalized to the outside world and the market competition has intensified. The development of Sinotrans should improve the management level of the marketing system, correct the original sales model and ensure the overall corporate strategy.