随着品牌经济的出现和区域功能的转变,区域品牌在区域经济发展过程中发挥着越来越重要的作用,很多地区相继提出了依靠发展区域品牌带动区域经济发展的思路。构建品牌带动区域经济增长机制对优化区域资源配置、形成区域竞争优势、促进区域经济快速发展都有一定的积极作用。 With the advent of brand economy and the transformation of regional functions, regional brands play an increasingly important role in the process of regional economic development. Many regions have successively proposed the idea of ​​relying on the development of regional brands to promote regional economic development. Building a brand to promote regional economic growth mechanism to optimize regional resource allocation, the formation of regional competitive advantage, and promote the rapid development of regional economy have a certain positive effect.