联想的“品牌国际化”道路是必然的抉择。首先,根据IT行业性质来分析,IT产业本来就是一个国际产业,联想则是该产业群体中的一员国际化动力联想在国内市场的竞争力非常明显,规模采购带来的成本优势、渠道建设的通路优势、服务网络广阔及时的优势、对国内市场敏锐的触觉和对国内消费者心态的良好把握、以及在国内市场的品牌知名度。细分市场、产品定位都是联想的强项,联想产品策略往往是竞争对手的风向标, Lenovo “brand international ” road is an inevitable choice. First of all, according to the nature of the IT industry to analyze, IT industry has always been an international industry, Lenovo is a member of the industry group International momentum Lenovo’s competitiveness in the domestic market is very obvious, the cost advantages of the scale of procurement, channel construction The advantage of access, the broad and timely service network advantages, keen perception of the domestic market and a good grasp of the mentality of domestic consumers, as well as brand awareness in the domestic market. Market segments, product positioning are Lenovo’s strengths, Lenovo product strategy is often the vane of competitors,