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当前,创新创业的大力提倡以及互联网+的快速推进,导致社会对市场营销专业人才提出新的要求。高职院校作为培养创新核心职业能力人才的摇篮,正面临着全新的挑战。本文在创新创业背景下,对如何提高我校市场营销专业学生的核心职业能力进行了初步的尝试和探索。
At present, the vigorous advocacy of innovation and entrepreneurship and the rapid progress of the Internet + have led the community to make new demands on marketing professionals. As the cradle of cultivating talents with core professional abilities, higher vocational colleges are facing new challenges. Under the background of innovation and entrepreneurship, this paper attempts to explore how to improve the core vocational skills of marketing students in our university.