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目前,国际主流的电视购物频道都已经实现大多数节目的实时直播,例如著名电视购物频道QVC早在1987年就在美国实现了24小时直播,随后在2003年QVC德国也实现了24小时直播,此外,QVC在英国与意大利等国每日的直播时间也有17个小时。随着国内电视购物频道发展日趋成熟,其直播节目比例也在大幅提高,但由此也带来了节目质量把控的问题。与录播节目相比,电视购物频道的直播在包装、特效等方
For example, the well-known TV shopping channel QVC broadcast live 24 hours a day in the United States as early as 1987, followed by a 24-hour live broadcast in QVC Germany in 2003, In addition, QVC in the United Kingdom and Italy, the daily live broadcast time is 17 hours. With the development of the domestic television shopping channel matures, the proportion of its live broadcasts is also greatly improved, but it also brings the quality of the program to control the issue. Compared with the recording and broadcasting programs, television shopping channels in the packaging, special effects and other parties