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随着媒介竞争的激烈,受众获取信息渠道的增多。对编辑来说,也就是日常我们所说的对读者的了解程度如何,能否实现编辑目标至关重要,本文从编辑过程中编辑心目中要有读者观念,也就是从受众意识的六种心理机制,即求知、求新、求同、求异、求趣、求美方面进行了分析探讨,为编辑提供了研究读者的需求、稳定越来越多的读者群体提供了理论依据。
With the fierce competition in the media, the audience access to information channels increased. For editors, that is, what we say daily to readers how the degree of understanding, to achieve editorial goals is essential, this article editors in the editor’s mind must have reader concepts, that is, from the audience’s six psychology Mechanism, that is to seek knowledge, novelty, seeking common ground, seeking differences, seeking interests and seeking beauty, provides the theoretical basis for editors to study the needs of readers and stabilize more and more readers.