《推销》课程的教学改革是在适应新的经济形势下,职业教育与工作岗位衔接,通过项目化、任务驱动、团队协作等旨在提高学生整体素质和能力本位的教学观念,通过教学设计整体改革,让学生在学习中工作,在工作中学习,实现教学与实际工作任务相结合,使推销课程成为市场营销专业人才培养的重要组成部分。 Under the new economic situation, the teaching reform of “selling” courses integrates vocational education with job posts, and through the teaching concepts of project-oriented, task-driven and teamwork to improve students’ overall quality and competence, Reform, allowing students to work in learning, learning at work, to achieve the task of teaching and practical combination of marketing courses to become an important part of marketing professionals.