河北省动漫产业面临着产量落后和质量不高的双重挑战,要解决这一问题,首先需要在创意上有所突破。涵纳历史传统,以侠义文化为出发点,将武侠元素与红色故事对接,成为突破河北省动漫产业创意困局的可行途径。与此同时,在动漫产业的营销上,则需要建立起品牌、战略与商业模式并重的思路,形成以品牌为导向的动漫产业扩散模型及运作机制。 The animation industry in Hebei Province faces the dual challenges of backward production and low quality. To solve this problem, we must first make breakthroughs in creativity. Including historical traditions, taking chivalrous culture as starting point, docking martial arts elements with red stories has become a feasible way to break through creative difficulties in the animation industry in Hebei Province. At the same time, in the animation industry, marketing, you need to establish the same brand, strategy and business model of thinking, the formation of a brand-oriented animation industry diffusion model and operation mechanism.