论文部分内容阅读
在我国,广播电视作为大众传播媒介,既承担着做好党、政府和人民喉舌的社会职责,又在满足公众信息需求、提高国民素养、推动文化发展和提升国家软实力方面起着关键性作用。然而,近年来随着传媒产业化进程的推进,媒体对经济效益的考量逐渐超过了政治和社会效益,广播电视的引导力和公共服务功能持续弱化。现阶段,如何做好广播电视公共服务,强化广电媒体社会责任,构建完善地广播电视公共服务体系,成为社会各界关注的热点问题。基于此,提出了构建“三位一体”的广播电视公共服务共享支撑体系。
In our country, as a mass media, radio and television play a key role in fulfilling social responsibility of the party, government and people’s mouthpiece while meeting the needs of the public information, raising the quality of the nation, promoting cultural development and enhancing national soft power . However, with the progress of media industrialization in recent years, the media’s consideration of economic benefits has gradually surpassed the political and social benefits. The guidance and public service functions of radio and television continue to be weakened. At this stage, how to do a good job in radio and television public services, strengthen the social responsibility of radio and television media, and build a sound public service system for radio and television has become a hot issue of concern to all sectors of society. Based on this, proposed to build “Trinity ” broadcast television public service sharing support system.