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炎热的夏季尚未来临,国外冰淇淋冷食巨头就已开始了在中国的广告“热身”。和路雪与“迟到者”雀巢也已形成的椅角之势,成为这次“热身”的鲜明标志。雀巢“热”广告发难 2003年.一向宁肯做促销而不做广告的雀巢冰淇淋突然间向业界发难.以全新的广告策略和产品创新拔得头筹。仅在上海一地,它就发布了50辆雀巢公交车车体广告.班盖主要的繁华商业区。所有车体都印有花心筒并以蓝色水波纹为背景非常引人注目
Hot summer has not yet come, foreign ice cream giants have already started advertising in China, “warm-up.” And snow road and “latecomers” Nestle has also formed the corner of the potential, as the “warm-up” a distinctive sign. Nestle “hot ” ad launched in 2003. Nestle ice cream, which has always been more willing to promote rather than advertise, has suddenly taken the industry to the forefront, taking the lead in new advertising strategies and product innovation. In Shanghai alone, it released 50 Nestle bus body ads, the main bustling commercial district in Bangui. All bodywork is printed with a floral mandrel and is notable for its backdrop of blue water ripples