随着中国媒体市场的逐渐开放、数字电视的全面铺开,媒体之间的竞争日益加剧。如果说国内电视观众已在日常能收看到的几十个频道中有些无所适从,那么如雨后春笋般崛起的数字电视频道则会让他们置身于汪洋大海中。对于媒体而言,如何让自身成为让观众记住的“那一个频道”已经成为一个战略问题。 With the gradual opening up of the media market in China and the complete roll-out of digital television, the competition among the media is increasingly aggravated. If domestic television viewers have become overwhelmed by the dozens of channels they can watch on a daily basis, the rise of digital television channels will expose them to the ocean. For the media, how to make itself a “channel” for the audience to remember has become a strategic issue.