当今世界彩色胶片市场,有美国柯达和日本富士两家公司在争雄。富士公司自1984年取得“第23届奥运会专用胶卷”特权后,目前更以咄咄逼人的态势,决心和柯达争夺世界上的每个顾客。柯达的霸主地位受到了严重的挑战。而在70年代,柯达曾垄断了彩色胶片市场的90%。柯达何以落得今天的境地? 我们知道,直到80年代中期,日本富士公司的产品大部分销在国内,占日本市场销售量的80%。柯达公司为了使自己的产品 In today’s world color film market, there are two companies, Kodak and Fujitsu, competing in the world. Since Fujifilm obtained the privilege of “Special Film for the 23rd Olympic Games” in 1984, it is now in an aggressive manner and is determined to compete with Kodak for every customer in the world. Kodak’s dominance has been severely challenged. In the 1970s, Kodak had monopolized 90% of the color film market. How did Kodak end up in today’s situation? We know that until the mid-1980s, most of Fuji’s products were sold domestically, accounting for 80% of the Japanese market’s sales. Kodak company in order to make their own products