在前些年一次iPhone新品发布会上,身着紧身牛仔裤的乔布斯指着自己窄小的裤兜说:“如果我们想在裤兜里塞进一个产品,那它应该是什么?”紧接着,乔布斯拿出了iPhone:“没错,就是它!”虽然乔布斯只是看似随意地自问自答,但这里蕴含了他对消费者的启发和诱导:第一,iPhone精致小巧,适合装进裤兜;第二,时尚的外观加完美的体验,足以令人们一见倾心;第三,它是网络时代可移动的掌上电脑,而不仅仅是传统意义上的通话手机。事实上,就像乔布斯从消 In a few years ago an iPhone new conference, wearing tight jeans Steve Jobs pointed to his narrow trousers pocket said: “If we want to stuff a product in the trousers pocket, then it should be what?” “Then, Steve Jobs out of the iPhone: ”Yes, it is!" Although Steve Jobs just seemingly free to ask questions and answers, but here contains his inspiration and guidance to consumers: First, iPhone compact, suitable for loading Trousers pocket; Second, the stylish appearance with a perfect experience, enough to make people at first sight; Third, it is the Internet era mobile PDA, not just the traditional call phone. In fact, just like Steve Jobs eliminated