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随着社会主义经济的腾飞,我国人民的生活水平得到了大幅度改善,旅游市场显得异常火爆,各类国内游、出境游层出不穷,与之形成巨大反差的是,当下的旅游纪念品市场普遍存在着设计创意不足、样式千篇一律甚至串抄的现象。面临着如此问题,本文以江西省鹰潭龙虎山景点为例,将本土文化元素融入到旅游纪念品的设计开发理念中来,只有彰显特色、提升工艺、创新设计,才能从最根本上提高纪念品的品牌竞争力。
With the rapid development of the socialist economy, the standard of living of our people has been greatly improved. The tourism market is unusually hot. There are an endless stream of domestic travels and outbound excursions. In sharp contrast with this, the current tourist souvenir market is ubiquitous Insufficient creative design, style stereotypes and even the phenomenon of serial copy. Faced with this problem, this article takes the Longhu Mountain Scenic Spot in Yingtan, Jiangxi Province as an example. It integrates local culture elements into the design and development concept of tourist souvenirs. Only by highlighting the features, upgrading the craft and innovating the design, can we improve the souvenir from the most fundamental point Brand competitiveness.