2004年,戴尔公司迎来了第20个周年庆典,同时年收入突破720亿,实现比过去任何年都快的增长速度。其实,不论用市场占有率、投资回报率或年收入增长率来衡量,戴尔都是过去50年来最成功的企业之一。但成功并非偶然和注定。这个企业持续不断的成长得益于公司高层的洞察力,得益于他们推进的企业文化重塑工程,即“戴尔精神运动”。 In 2004, Dell celebrated its 20th anniversary with an annual revenue of more than 72 billion yuan, achieving faster growth than in any previous year. In fact, Dell is one of the most successful companies in the past 50 years, measured by market share, return on investment, or annualized revenue growth. But success is not accidental and doomed. This business continues to grow thanks to the company’s top-level insight, thanks to their promotion of corporate culture reshaping project, “Dell’s Spiritual Movement.”