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互动通总裁邓广:我们讨论的主题是数字时代的营销与创意。陆教授是从香港过来的,张董是上海的,雷先生是从大连过来的,何董是成都的,我刚从北京飞过来,我们从中国四面八方过来,共话数字时代的创意。陆教授在品牌研究方面是非常资深的,请他谈一下品牌和数字的关联。
Deng Guang, President of Interactive Communication: The topic of our discussion is marketing and creativity in the digital age. Professor Lu was from Hong Kong. Zhang Dong was from Shanghai. Mr. Lei came from Dalian. He Dong was from Chengdu. I just flew from Beijing. We came from all over China and talked about creativity in the digital era. Professor Lu is very experienced in brand research, asked him to talk about the brand and the number of associations.