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前言 乔士企业文化乔士品牌服装经营的DI行为规范部分,是企业各层次员工必须具备和模仿的品牌形象软件功能,是企业整体盈利能力的团队创造力指标的外在表象。 乔士企业文化在上世纪80年代初创,90年代正式形成体系,2000年进入加盟连锁修正复制时期。乔士服装连锁体系——乔士协信营销有限公司目前在全国20多个省设立了200多家乔士专卖店、专厅、专柜,从业人员涉及全国各地不同文化背景约1000多人。这些人包括公司领导、中层干部、技术人员、生产人员、市场专员、营业员以及投资商、代理商、加盟商、经销商十类核心经营圈人员,不包括上游乔士各类物料供应商的下游乔士各类功能服务商。公司在2000年、2001年、2002年对这十类核心经营圈人员进行乔士企业文化复制课程,其中收集
Preface Qiao Shi corporate culture Qiao Shi brand clothing business DI code of conduct part of the enterprise employees at all levels must have and imitation of the brand image software features, corporate profitability as a whole is an external manifestation of team creativity indicators. Qiao Shi corporate culture in the early 1980s, 90 years formally formed a system, joined the chain in 2000 to amend the replication period. Qiao Shi clothing chain system - Qiao Xie Association Marketing Co., Ltd. now in more than 20 provinces across the country set up more than 200 Georges stores, special agencies, counters, employees across the country with different cultural backgrounds about 1,000 people. These people include the company leaders, middle-level cadres, technicians, production staff, marketing specialists, sales and investors, agents, franchisees, dealers ten core business circle staff, not including the upstream Qiao Shi downstream of various types of materials suppliers Ge Shi various types of service providers. In 2000, 2001 and 2002, the company carried out a copy of Qiao Shi’s corporate culture copy to these ten core business circle staffs, collecting