论文部分内容阅读
媒介融合给电视媒体带来前所未有的机遇,也使得其竞争的范畴不再局限于电视媒体产业内部,而是上升到整个传媒产业。本文结合媒介融合新环境,分析电视媒体发展的不确定性,并提出转变政府职能,实现跨媒介的融合发展;实现体制创新,优化电视媒体市场结构;落实供给侧改革,促进内容精品的生产等产业发展策略。
Media convergence brings unprecedented opportunities to the television media, and the scope of its competition is no longer confined to the television media industry, but to the entire media industry. Based on the new environment of media convergence, this article analyzes the uncertainty of the development of television media, and proposes the transformation of government functions to achieve the integration of cross-media development; to achieve system innovation and optimize the market structure of television media; to implement supply-side reform and promote the production of content quality products Industrial Development Strategy.