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【今日微议#纸媒新媒体#】编者按:如果说微博红火的时代,已经争取了读者大量的时间和注意力,那么到了微信时代,纸媒简直经历了一场巨大的掠夺。纸媒涉足新媒体成为潮流,但前途仍是未知数。纸媒在新媒体上该唱哪一出?微议一via雷韵祺:从内容创作上来说,由于阅读场景和阅读习惯的变化,在微信上用户更希望看到娱乐性强的、观点鲜明的、快速读懂的内容;从媒体产品层面的运营上来说,每个微信号的运营都应该相当于媒体的一个子品牌;从纸
【Today’s discussion # Paper Media #】 Editor’s Note: If the era of the booming microblogging, has won the readers a lot of time and attention, then to the era of WeChat, paper media simply underwent a huge plunder. Paper media involved in the new media become a trend, but the future is still unknown. Paper media in the new media, which one to sing out? A discussion on a thunder rhyme: From the content creation, due to changes in reading scenes and reading habits, weChat users prefer to see entertainment, strong point of view , Quickly read the content; from the media product level operations, the operation of each micro-signal should be equivalent to a sub-brand of the media; from the paper