随着我国市场经济的发展,很多企业都制定符合自身发展的营销策略。煤炭行业作为我国的重要支柱型产业,在市场营销上还存在着一定的问题。文章在充分分析了煤矿企业市场营销问题的基础上,提出了五点优化企业营销策略的建议,力图为煤矿企业今后的发展铺平道路。 With the development of the market economy in our country, many enterprises have formulated their own marketing strategies. As an important pillar industry in China, the coal industry still has some problems in marketing. On the basis of fully analyzing the marketing problems of the coal mine enterprises, the article puts forward five suggestions on how to optimize the marketing tactics of the enterprises, trying to pave the way for the future development of the coal mine enterprises.