论文部分内容阅读
为了突出自身的业务特色、提高竞争能力,农商行有必要加强商标权保护力度当前,农商行业务同质化现象日趋严重,为了突出自身的业务特色、提高竞争能力,农商行有必要加强商标权保护力度。农商行商标权保护的必要性基于产品和服务同质化、竞争加剧的现实,一些商业银行为了打造自身的品牌特色,提升软实力,纷纷加强了商标权的保护力度,对自己的特色产品和业务品牌进行了商标注册。如工商银行注册了“牡丹卡”、建设银行注册了“龙卡”、招商银行注册了“一网通”、吉林银行注
In order to highlight its own business characteristics and enhance competitiveness, it is necessary for the rural commercial bank to strengthen the protection of trademark rights. At present, the homogenization of the business of the rural commercial bank is worsening. In order to highlight its own business characteristics and enhance its competitiveness, it is necessary for the rural commercial bank to strengthen the trademark rights Protection efforts. Necessity of Protection of Trademark Rights of Rural Commercial Banks Based on the reality of homogeneity of products and services and intensified competition, some commercial banks have strengthened the protection of trademark rights in order to build their own brand features and enhance their soft power. Business brand registered trademark. Such as ICBC registered a “Peony Card”, China Construction Bank registered a “Dragon Card”, China Merchants Bank registered a “Netcom”, Jilin Bank Note