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本文在回顾现有文献的基础上,运用意义建构理论深入探讨了企业社会责任及其沟通策略,并分析了与不同企业社会责任沟通策略相适应的内部组织特征,以期为企业正确选择和有效实施企业社会责任沟通策略提供指导。
On the basis of reviewing the existing literature, this paper explores the corporate social responsibility and its communication strategy with the theory of meaning construction, and analyzes the internal organizational characteristics that are compatible with different corporate social responsibility communication strategies in order to help enterprises to correctly choose and effectively implement Corporate social responsibility communication strategy to provide guidance.