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从文化创意产业的高度审视广东传统玉产业的现状和未来。在发掘、保护和承传玉雕艺术非物质文化遗产的基础上,以“玉文化”为平台,开拓玉文化内涵的动漫、玩具、游戏和现代文化传播,进一步拓展到文化旅游、文化地产等蓝海产业,科学构建多维度的玉文化产业集群。正确引导传统玉产业摆脱稀缺原材料资源的瓶颈,升级到宽阔的文化创业平台,是传统玉产业可持续发展的主要途径。
Examining the Current Situation and Future of Traditional Jade Industry in Guangdong from the Cultural and Creative Industries. On the basis of excavating, protecting and inheriting the non-material cultural heritage of jade carving, “Jade Culture” serves as a platform to expand the communication of anime, toys, games and modern culture with jade culture, further expanding into cultural tourism, cultural real estate And other blue ocean industries, science build multi-dimensional jade culture industry cluster. Correctly guiding the traditional jade industry to get rid of the bottleneck of scarce raw material resources and upgrading to a broad cultural and entrepreneurial platform are the main approaches to the sustainable development of the traditional jade industry.