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通过对采取不同一体化战略的电视产业集团的绩效差异进行比较,可以发现,选择不同多元化发展战略的电视产业集团,其成长性、盈利性和持续性三项绩效指标均存在显著的差异。选择纵向一体化发展战略的电视产业集团,其成长性、盈利性和持续性均显著优于选择横向一体化发展战略的电视产业集团。这说明,尽管目前我国过一半的省级电视产业集团选择了横向一体化战略,但实际上纵向一体化发展战略更适合于我国的电视产业集团采用。
By comparing the performance differences of TV industry groups adopting different integration strategies, it can be found that the TV industry groups that choose different diversified development strategies have significant differences in their performance indicators of growth, profitability and sustainability. The TV industry groups that choose vertically integrated development strategies are significantly better than the TV industry groups that choose to adopt a horizontally integrated development strategy with growth, profitability and continuity. This shows that although at present half of the provincial TV industry groups in our country have chosen the horizontal integration strategy, in fact, the vertically integrated development strategy is more suitable for the TV industry group in our country to adopt.