顾客是企业得以生存的关键,更好地服务于顾客是企业得以持续发展的根本。今天各个层次的成功企业都有一个共同点,即它们都着重强调以顾客为中心并大力进行市场营销。然而仅仅靠市场营销职能服务于顾客是远远不够的,为了更好地服务于顾客就需要全方面的管理,这其中包括人力资源 Customer is the key to the survival of the enterprise, to better serve the customer is the fundamental business to sustainable development. Today’s successful businesses at all levels have one thing in common: they all emphasize customer-centricity and vigorous marketing. However, it is far from enough to rely solely on the marketing function to serve the customers. In order to serve the customers better, it requires all aspects of management, including human resources