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高师院校艺术品牌是为优秀艺术成果的传承与发扬而建设的一个艺术品牌,包括艺术类讲座,实践演出活动,文化广场,名师讲坛等。艺术品牌的构建不仅是传播高校的办学理念和指导思想,为高校师生提供了一个展示专业水平的舞台,丰富了大学生的课外知识,提升了艺术修养,同时它也是高校教学成果的一个展示,为其他同类高校提供一个相互借鉴和学习的机会,为高校品牌的建立指出不足,提出可行性建议。通过对高师院校艺术品牌构建的可行性和必要性以及传播时效性方面进行分析,并以周口师院“音乐聆听·美术感悟”系列讲座活动为例,探究高校艺术文化品牌的构建和传承,提高当代师生的艺术修养和文化内涵。
The art brand of normal universities and colleges is an art brand constructed for the inheritance and development of outstanding artistic achievements, including art lectures, performance performances, cultural plazas and teacher forums. The construction of art brand not only spreads the idea and guiding ideology of running a university, but also provides a stage for college teachers and students to display professional level, enriches extracurricular knowledge of college students and enhances artistic accomplishment. At the same time, it is also an exhibition of university teaching achievements, For other similar colleges and universities to provide a mutual learning and learning opportunities for the establishment of college brand pointed out the lack of recommendations for feasibility. Through the analysis of the feasibility and necessity of art brand building and the timeliness of communication in higher normal colleges, taking Zhoukou Teachers College “lectures on music listening and art appreciation ” as an example, this paper explores the construction of college artistic and cultural brand Inheritance, improve contemporary teachers and students of artistic accomplishment and cultural connotation.