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本文从视觉传达的角度,研究了中国书法中关于线条、结体、章法、笔墨、情感等美学因素在招贴中的表达,以及中国书法的这些内在气质在招贴设计中应用方法,从中试图找出中国书法的内在思维方式对招贴设计思想和方法产生的启示,另外也分析阐述了招贴设计中中国书法的文字特征、图形特征、符号特征以及中国书法作为一种特殊元素在招贴设计中的独特性和以形表意功能。寻求解决书法作为一种特殊的形式符号如何融于招贴设计之中,并且如何加强这种个性的统一特征与加深这种个性的表现能力的方法。
From the perspective of visual communication, this paper studies the expression of the aesthetic elements such as lines, knots, rules, brushstrokes and emotions in the Chinese calligraphy, as well as the application of these inner temperaments in the design of the poster in Chinese calligraphy, from which they try to find out The inner thinking mode of Chinese calligraphy also enlightens the design ideas and methods of poster design. In addition, it also analyzes and explains the character, graphic and symbolic features of Chinese calligraphy in the poster design and the uniqueness of Chinese calligraphy as a special element in poster design And to form the meaning of function. Seeks to address how calligraphy, as a special form of symbol, fits into the poster design, and how to reinforce the unifying character of this personality and ways of deepening the expression of this individuality.