随着新媒体时代的到来,地市级广播对外宣传面临着巨大的挑战与机遇。本文围绕媒体融合下,如何发挥新媒体技术优势,畅通外宣渠道,扩大对外宣传影响力等方面,进行了分析探讨,并提出了策略,希望以此为地市级广播借助新媒体技术造势,创新对外宣传,提供一些具有价值性的参考依据和借鉴。 With the advent of the new media era, the publicity of prefectural-level broadcasting faces enormous challenges and opportunities. This article focuses on the media integration, how to play a new media technology, smooth outreach channels, expand the influence of publicity and other aspects of analysis and discussion, and put forward strategies in the hope that as a municipal-level radio with new media technology momentum, Innovate foreign propaganda, provide some valuable reference and reference.