葫芦岛渤海船舶制造有限公司是在全球金融危机爆发中成立的,受金融危机影响,造船订单剧减,价格低迷。决策者开始思考客户的需求和企业的经营战略,一方面强化以客户为导向,精简合并相关部门,再造业务流程;另一方面,发挥大型钢结构制造的优势开拓非船产品市场。事实证明,这个战略调整给公司带来了生机。 Huludao Bohai Shipbuilding Co., Ltd. was established in the global financial crisis. Affected by the financial crisis, the shipbuilding orders drastically reduced and the prices downturn. Policymakers began to think about the needs of their clients and their business strategies. On the one hand, they strengthened customer orientation, streamlined the consolidation of related departments and reengineered business processes. On the other hand, they took advantage of large-scale steel structure manufacturing to explore the non-ship product market. Facts have proved that this strategic adjustment has brought vitality to the company.