重视市场调研台南顶新公司在进军大陆市场推出产品前,首先对大陆食品进行了详细的市场调查。他们发现大陆市场上方便面的生产厂家尽管很多,但经营缺乏特色,大多数厂家挤在生产低档面这一品种上,以价廉求售,质量不高。尽管有的品种包装华丽,内在质量却较差,调料包不过是味精、精盐、胡椒粉之类,让顾客有上当之感。 Paying attention to market research The new company in Nanding has conducted a detailed market survey of food in the mainland before entering the mainland market to launch products. They found that although there are many manufacturers of instant noodles on the mainland market, they lack special features. Most of the manufacturers are crowded on the low-end production scale, and they sell at low prices, and the quality is not high. Although some varieties have gorgeous packaging and poor internal quality, seasoning packs are nothing more than monosodium glutamate, salt, pepper and the like, giving customers a sense of gratitude.