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作为“第四媒体”的互联网传播在现代社会扮演日趋重要的角色,受网络环境影响极大的大学生参与网络舆论的现象越来越普遍,形成了具有大学生群体特征的网络舆论行为,并且有其特定的舆论关注热点,这对大学生网络舆论引导提出了新要求。在对大学生网络舆论进行引导时可以结合相关经典舆论传播规律,以提高引导的有效性和针对性。
As the “fourth media ” Internet communication plays an increasingly important role in modern society, under the influence of the network environment, college students participate in the network of public opinion is more and more common, forming a group of college students with the characteristics of public opinion behavior, and Has its own specific focus of public opinion, which poses new requirements for the guidance of university students’ online public opinion. In the guidance of college students online public opinion can be combined with the relevant laws of the spread of classical public opinion in order to improve the effectiveness of guidance and targeted.