党报在读者中能否产生吸引力和感染力,直接关系到党报的生存与发展。 纵观各地党报,进入市场经济时代,之所以有的能在读者群中产生莫大的兴趣,其报纸自费订阅量逐年上升,有的占总发行量的50％,有的自费订阅量超过70％,甚至达到80％以上,顺应了市场经济的潮流。究其原因,除了所处地域、经济基础、宣传发动、征订措施等客观因素外,一个很重要的因素就是,不断增强党报的吸引力和感染力。 Party newspaper in the reader can generate attractiveness and appeal, is directly related to the survival and development of the party newspaper. Throughout the various parts of the party newspaper, entered the era of market economy, the reason why some readers can have a great interest in the group, its newspaper subscription volume increased year by year, and some accounted for 50% of the total circulation, and some subscription volume of over 70% , Even reaching more than 80%, conform to the trend of market economy. The reason for this is that in addition to the objective factors such as geographical location, economic base, propaganda and mobilization, and subscription measures, a very important factor is to constantly enhance the attractiveness and contagion of the party newspaper.