品牌是一种产品乃至一个企业区别于其他产品和企业的标志。品牌经营就是商品或服务品牌的创立、维护与管理,以品牌为资本,通过并购、联合等手段达到外壮规模、内增效益,迅速发展的目的,使企业获得较大的收益和市场的拓展。对企业而言,品牌经营与战略应成为企业发展的根本任务。 Branding is a sign that a product or even a company is different from other products and companies. Brand management is the creation, maintenance and management of a commodity or service brand. With brand as the capital, it achieves the goal of expanding externally, increasing profit internally, and developing rapidly through mergers and acquisitions, alliances, etc., enabling enterprises to obtain greater benefits and market expansion. . For enterprises, brand management and strategy should become the fundamental task of enterprise development.