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2004年的笔记本市场的高速增长和竞争惨烈,有目共睹。总体销量的增长至少在50% 以上(与2003年相比),与台式比较,比例变成了2.5:7.5,国内外众多笔记本品牌纷纷拿出绝招, 使得笔记本电脑在外观、功能上有了长足进步,特别是娱乐功能上。相对价格却有大幅度回落,5000元- 10000元的笔记本随处可见,其中国际知名品牌的产品不再少数。市场异常繁荣,而且Intel方面预测未来三年内,笔记本电脑将再增长一倍。面对大好形势, 各个厂商确实几家欢乐,几家愁。原来以代工为主的企业,可以说是2004年的最大赢家,反而, 老牌的鼻祖却大幅度下滑,2005年有的要再攀高峰,有的再大谈复兴,带着一些问题,我刊《数码世界》杂志在BENQ三周年之际,采访了BENQ笔记本高级产品经理——张艳,希望能够业界带来一些启示。
The rapid growth of the notebook market in 2004 and fierce competition, for all to see. Overall sales growth of at least 50% (compared with 2003), compared with the desktop, the ratio became 2.5: 7.5, many domestic and foreign notebook brands have come up with unique tactics, making the laptop has a look and feel of functionality Progress, especially entertainment features. The relative price has dropped significantly, 5,000 yuan - 10,000 yuan laptop everywhere, including the international well-known brand of products is no longer a minority. The market is unusually prosperous, and Intel predicts that the number of laptops will double again in the next three years. Faced with a good situation, all manufacturers really happy, a few unhappy. The original foundry-oriented enterprises, can be said that in 2004 the biggest winner, on the contrary, the originator of the veteran has dropped sharply, in 2005 some to climb the peak, and some re-revival, with some problems, I Digital World magazine interviewed Benny Zhang, senior product manager of BENQ Notebooks, on the third anniversary of BENQ, hoping to bring some inspiration to the industry.