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播音员主持人是广播电视媒体创意的主体之一,提升节目创意水平的同时还需要提升播音员主持人的创意自我效能(Creative self-efficacy)。如何提升播音员主持人的创意自我效能?本文拟从经典心理学的角度,阐释播音员主持人如何应对压力;从积极心理学的视角,阐述播音员主持人如何发挥性格优势。这恰恰是提升播音员主持人创意自我效能的两条重要途径。
The announcer host is one of the main creative elements of the radio and television media. To enhance the creative level of the program, it is also necessary to enhance the creative self-efficacy of the announcer host. How to improve the creative self-efficacy of the announcer’s host? This article intends to explain how the announcer’s host cope with the stress from the perspective of classical psychology; and from the perspective of positive psychology, explain how the announcer’s host exert the character superiority. This is precisely two important ways to enhance the creative self-efficacy of the presenters.