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刊登广告已成为科技期刊重要的创收途径,而面对众多的媒体和繁多的科技期刊,其广告经营越来越难,如何走出困境成为各杂志社的当务之急。
Advertisements have become an important revenue-generating way for science and technology periodicals. In the face of numerous media and numerous sci-tech periodicals, their advertisements have become more and more difficult. How to get out of the predicament has become a top priority for magazines.