论文部分内容阅读
在世界经济联系越来越紧密的今天,企业在参与到国际竞争中仅仅依靠产品是不够的,竞争情报的作用开始发挥越来越大的作用,本文从界定国际贸易竞争情报入手,阐述国际贸易竞争情报在企业开拓国际市场中的重要性,总结国际贸易竞争情报的收集原则,从企业获得国际贸易竞争情报的信息源的角度来分析国际贸易竞争情报的收集,重点介绍企业如何从网络获取有价值的竞争情报。
Nowadays, with the world economy getting closer and closer, it is not enough for the enterprises to rely solely on the products in their participation in the international competition, and the role of the competitive intelligence becomes more and more important. Starting from defining the competitive intelligence of international trade, this article elaborates on the international trade The importance of competitive intelligence in developing international markets, summarizing the principle of collecting competitive intelligence in international trade, analyzing the collection of competitive intelligence in international trade from the perspective of information sources of obtaining competitive intelligence in international trade, and emphasizing how enterprises obtain from the network Value of competitive intelligence.