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被国际营销界追捧的“切·格瓦拉”营销模式现在大行其道。国际营销界的有识之士从上个世纪50年代古巴革命者切·格瓦拉的军事著作中发现了“游击战”的定义,于是纷纷尝试将这一军事策略运用于市场营销。其结果切·格瓦拉营销模式大获成功:——原版音像公司总裁理查德·布兰森
The pursuit of the international marketing community, “Che Guevara” marketing model is now popular. People of insight in international marketing discovered the definition of “guerrilla warfare” from the military writings of Cuban revolutionist Che Guevara in the 1950s and tried to apply this military strategy to marketing. The result of Che Guevara marketing model success: - original audio and video company president Richard Branson