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不知不觉间,越来越多的便利店已经矗立在我们周围,关于便利店的认知,国人大多停留在有特色、生活周边,而很少提及便利。这也从侧面反映出国内的便利店其实不够成功,真正便利店到底有多便利,便利店背后的商业模式又是什么?便利店首先要注重细节。在7-11便利店的海报上,总有一行醒目的大字:桃子在冰箱内保存三个小时最为美味。在7-11店里,这种温暖入微的细节比比皆是,大部分消费者会被这些细节所感动,情不自
Unconsciously, more and more convenience stores are already standing around us. Regarding the awareness of convenience stores, most of the people stay in the characteristics of life, and rarely mention the convenience. This also reflects the domestic side of the convenience store is actually not successful, the real convenience store in the end how convenient, convenience store behind the business model is what? Convenience store must first pay attention to detail. In the 7-11 convenience store posters, there is always a line of eye-catching characters: peaches preserved in the refrigerator for three hours the most delicious. In the 7-11 store, this warm detail abound, most consumers will be touched by these details, not the situation