针对当今国内工业设计还处于一个模仿阶段,而从传统文化中发掘的工业设计创作资源。本文探讨将中国传统文化融入现代工业设计的设想和方式以及在设计中常遇到的产品设计与产品包装设计的主次问题,浅谈一些自己的观点和看法,论述包装对于产品本身的重要性,并最终达到增加产品本身核心竞争力的目的。 In view of the current domestic industrial design is still in an imitation stage, but from the traditional culture to explore the resources of industrial design. This article explores the ideas and methods of integrating traditional Chinese culture into modern industrial design, as well as the major and minor issues of product design and product packaging design that are often encountered in the design. They discuss some of their own opinions and opinions, discuss the importance of packaging to the product itself, And ultimately achieve the purpose of increasing the core competitiveness of the product itself.