77年的风雨历程,京城四大商场之一的北京西单商场,迎来了新的发展机遇,金字招牌名扬天下。在百货业百花齐放的今天,这个老字号把注意力投向了商场经营升级,从一个定位中档消费的“大众时尚百货店”升级为定位中高档消费的“现代时尚百货店”。记者近日对北京西单商场常务副总经理周京堂先生进行了专访。 In the course of the ups and downs in the year of 77, Beijing Xidan Shopping Mall, one of the capital’s four major shopping malls, ushered in new opportunities for development. In the department store industry flourishing today, the old brand has turned its attention to the mall’s operation upgrade, from a “mass fashion department store” positioning mid-range consumption to a “modern fashion department store” positioning high-end consumption. The reporter recently conducted an exclusive interview with Mr. Zhou Jingtang, Executive Deputy General Manager of Beijing Xidan Shopping Center.