细分目标群体拓展招生渠道中国市场营销总监认证培训吉林省中心,是劳动和社会保障部中国就业培训技术指导中心设立的、全国市场营销总监/营销经理认证机构吉林省分支机构。该中心在设立初期为有效扩大影响面,于2004年4月份开始采取了借助报纸等平面媒体广告和电视广告的方式开展宣传招生工作。经过实践发现,采用这种宣传方式招生不但花费了大量资金,而且收效甚微。 Break down the target groups to expand the enrollment channels China Marketing Director certification training Jilin Province Center, is the Ministry of Labor and Social Security China Employment Training Technical Guidance Center established by the National Marketing Director / Marketing Manager certification agencies in Jilin Province branch. In order to effectively expand its influence in the early days of its establishment, the center began to conduct publicity work in April 2004 through print media advertisements and television commercials such as newspapers. After practice found that the use of such publicity not only spent a lot of money enrollment, and with little success.